Public Relations

Content creation

Eureka generates precise written content for the widest range of print materials: brochures, pamphlets, books, magazines, dissertations, scripts, corporate and executive profiles, etc.

Linguistics experts review all texts written by the agency, in order to ensure correct language use and appropriate comprehension. The services from these professionals can also be extended to clients through trainings in appropriate language use.

Press engagement

Eureka fosters positive and open relationships between its clients and local and regional media by providing journalists with relevant and truthful information, useful to selective audiences and general population.

The company identifies press-worthy topics and promotes their coverage. It also occupies itself with tasks like invitations, key message construction, releases, press conference organization, journalist training sessions (“press gatherings”), one-on-one interviews and publicity at the client’s or medium’s request.

Eureka is particularly strong in this area, because many of its advisors have worked at various news outlets, which gives the agency a privileged entry point to the media. It has also earned the reputation among journalists of always providing relevant information for them and the audiences they serve.

Media training

Eureka understands the crucial role that spokespeople play in creating positive public images. So, the firm has holds media training sessions to help them deliver their messages effectively.

Training covers everything from appearance (with tips on the most appropriate outfits for each occasion and type of medium) to protocol and questions and answers for handling controversial topics; every skill necessary to build credibility around both the spokesperson and the organization he/she represents and turn them into go-to experts.

Internal communications

A company’s most eloquent and credible information source is the people who have “the inside scoop” (workers, stockholders, suppliers). Eureka helps create and maintain an open communications flow with the internal audiences, thus increasing productivity, motivation and creating a positive external image.

Eureka’s services in this field start by designing strategies to improve internal communications, which then embody themselves as training manuals and procedures, motivation systems, values campaigns, stockholder meetings, general assemblies, internal newsletters, bulletin boards, etc.

Community relations

Eureka develops strategies that help clients build close-knit relationships with their surrounding communities, thereby enabling companies to contribute to the wellbeing of locals and benefit from the material, natural and human resources communities provide in a sustainable manner.

Corporate Social Responsibility (CSR) models

One of Eureka’s specialties is communicating and motivating all office branches and employees to actively participate in deploying the company’s CSR policies. This vision is also extended to external audiences, as the agency engages neighboring communities, leaders, key personalities and local and national media.

Eureka’s work in this field is complemented by the experience of non-profit organizations focused in promoting responsible corporate citizenship, such as the Entrepreneurs for Development Association (Asociación de Empresarios para el Desarrollo, AED), World Vision and the National Council for the Elderly (Consejo Nacional de la Persona Adulta Mayor, CONAPAM).

Political and electoral marketing

Eureka is known for deploying communications campaigns that successfully match political ideas with the popular needs they aim to satisfy. Especially during elections, the ability to understand the important issues for voters and deliver precise messages to attract voters through legitimate media becomes crucial.

Technology-enabled communications

Eureka’s experience in designing and developing communications for electronic delivery has helped its clients surpass physical limits and increase effectiveness at a low cost.

The company takes advantage of information networks to foster strategies and products like values campaigns, e-bulletins, intranet and Internet sites, as a means of consolidating its clients’ networks.

Vox Populi

Eureka’s communications strategies for special topics are preceded by qualitative polls on selected members of a target audience, in order to gain valuable insights for designing strategies and increasing their success rate.

Contributions to the communications ecosystem

Eureka strengthens the local communications market by building service networks with independent professionals known by their high-quality work in various fields: Journalism, Advertising, Public Relations, Audiovisuals and Graphic Design.

Such professionals expand their client portfolio by working with Eureka, while the agency benefits from their responsibility, creativity and updated skills.